Thursday, 23 April 2009

Value Composition

When looking to the value from the customer perspective, value consists of two primary elements: utility, and warranty. Utility can be expressed as fit for purpose and warranty can be expressed as fitness for use.

Utility is perceived by the customer from the attributes of the service that have a positive effect on the performance of tasks associated with desired outcomes. Removal or relaxation of constraints on performance is also perceived as a positive effect.

Warranty is derived from the positive effect being available when needed, in sufficient capacity or magnitude, and dependably in terms of continuity and security.

No comments:

Post a Comment